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My better half

Loline Mag sat down with the founder of Ke'lib Workshop, Fikir Mesfin. This young entrepreneur has shared her journey of modeling a business from passion. Keep tight and be inspired.

Ethiopia is a country with more than 80 nations and nationalities with their own unique culture to be represented in many ways, one of which is clothing. Traditional clothing has been a distinction among different ethnicities in Ethiopia. We can find meaning in every design of their clothing; its color, patterns, or choice of material. On the other hand, modern attire has influenced most urban areas. The lack of fashionability and practicality in traditional clothes are the main reasons behind it. Designer Sewasew Hailu was inspired to jump in and promote our culture.

Loline sat down with Abai, the Founder of ZAAF, to hear about how an Ethiopian hand-made goods store flourished into an African premium lifestyle brand.

The story of how a beautifully designed and authentic Ethiopian apparel and lifestyle brand is setting up for a big success. Loline had an interview with one of the founders Mikiyas Solomon.

So let us start with some love and wordplay and take it from there...

Vegan and cruelty-free Ethiopian makeup brand that provides affordable and high-quality lipsticks, and other beauty products, for the mass public of Ethiopia.

You may have seen her create quite a commotion around town with her edgy modern contemporary designs and her influential activism.

Liya Gole started her makeup career at an early age. She says the most difficult part of her profession would be the amount of patience it requires.

“People these days are more worried about what people say about them rather than how many people they can inspire by being themselves”

Master of many skills but let’s pick one and go with social media influencer