Building a Business Around TikTok - Lesson for Ethiopian Influencers


TikTok has helped countless businesses and careers globally. Ethiopian influencers and entrepreneurs have also chosen TikTok to reach their audience. Learn how to get started.

Even though TikTok may initially have been only a site for youngsters to dance and watch comedic sketches, there are lucrative business prospects there that some might fail to see. After all, the platform has 1 billion monthly active users. It's the place to see and be seen, which means there are countless opportunities for businesses to interact with consumers in creative ways. And with the introduction of TikTok Shopping, the business potential in this area is only increasing.

Although the platform has a high proportion of younger users, young adults, and middle-aged users find the app to be just as appealing. Data suggests that 25% of TikTok users are between the ages of 10 and 19. Meanwhile, 22.4% of the platform's users are between the ages of 20 and 29. Additionally, 21.7% of the entire TikTok audience is between the ages of 30 and 39, while 20.3% of users are between the ages of 40 and 49. The remaining 11% is made up of people over 50. Therefore, if your preconceptions regarding the platform's audience have prevented you from utilizing TikTok, these statistics demonstrate that such preconceptions are incorrect.

Why is TikTok so Popular?

Users on TikTok can create original content and share it with their followers. They can make and share original music, dance, comedy, and other sorts of entertaining and informative content. TikTok gave our favorite food blogs like Sheger Gebeta, Ethio-foods, and Zelela app the platform they needed to share their works with a large audience and go viral.

So how can Ethiopian influencers build a business around TikTok?

1. Find your niche

Finding your niche is the first step in creating a business based on TikTok. This means identifying what type of content you want to create and what audience you want to target. For Ethiopian influencers, this could mean creating content around Ethiopian culture, food, fashion, or music. By finding your niche, you can create content that resonates with your audience and helps you stand out from other influencers.

2. Create high-quality content

Once you have identified your niche, the next step is to create high-quality content. This means investing in good equipment, such as a high-quality camera and microphone, and editing software. It's also important to pay attention to lighting and sound quality to ensure your videos are visually appealing and easy to watch. Creating high-quality content will help you attract more followers and increase engagement on your videos.

3. Engage with your audience

Engaging with your audience is crucial when building a business around TikTok. This means responding to comments, liking and sharing other users' content, and collaborating with other influencers. By engaging with your audience, you can build a loyal following and increase your reach on the platform.

4. Monetize your content

There are several ways to monetize your content on TikTok. One way is through brand partnerships, where brands pay you to create content that promotes their products. Another way is through affiliate marketing, where you promote products or services and earn a commission on sales. You can also monetize your content through merchandise sales or by offering exclusive content to your followers.

5. Stay up to date with trends

TikTok is a platform that is constantly changing, with new trends and challenges emerging all the time. As an influencer, it's important to stay up to date with these trends and incorporate them into your content. This will help you maintain relevancy and increase engagement on your content.

To summarise, building a business around TikTok requires finding your niche, creating high-quality content, engaging with your audience, monetizing your content, and staying up to date with trends. By following these steps, Ethiopian influencers can build a successful business on TikTok and reach a global audience.

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